Architecture note 03
Analytics
One set of metric definitions behind every report.
- Pattern
- Define once, reuse in every report
- Controls
- An owner and formula per metric, a change log
- Result
- Every report draws on the same definitions
Numbers leadership can act on.
Executive reporting, recurring briefs and commercial analysis built on definitions the whole business agrees on, so meetings start with decisions rather than reconciliation.
- Typical client
- A CFO, COO or CEO who owns the numbers but gets them late, or does not quite believe them.
- You receive
- Dashboards with documented definitions, recurring written briefs and forecasts with visible assumptions.
- First step
- An assessment of the measures you use today and where they come from.
Sound familiar?
- “Leadership meetings turn into reconciliation exercises.”
- “We see margin problems a quarter too late.”
- “Finance and sales each have their own revenue figure.”
What we build
Fewer, clearer measures, delivered on time.
A dashboard is only as useful as the definition behind each number on it. We start with the decisions leadership makes, define the few measures that serve them, and then build the views and briefs around those.
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01
KPI design
Which measures matter, how each is calculated, and who owns it.
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02
Metric layer
One place where every metric is defined and reused by each dashboard, brief and analysis.
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03
Executive dashboards
A small number of views, each answering a stated question, with the definition one click away.
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04
Recurring briefs
Written weekly or monthly summaries generated from the models and reviewed before they are sent.
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05
Commercial analysis
Unit economics, margin by product and channel, cash, and cohort retention.
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06
Forecasting
Demand and revenue forecasts with visible assumptions and ranges, not a single number.
Reference architecture
Every report reads from one metric layer. Change a definition once, and every dashboard, brief and forecast changes with it.
What you keep
Reporting your team can explain.
01
Defined dashboards.
Each measure links to its definition, so a number can be traced back to its source.
02
A briefing rhythm.
Brief templates and schedules that keep running after we hand over.
03
Forecast models.
With documented assumptions, ranges and a record of how past forecasts performed.
What we will not promise
- Forecast accuracy figures.
We show ranges, explain what drives them, and track how forecasts perform over time.
- “Insights” as a deliverable.
We deliver measures, analysis and recommendations you can check.
- A return on investment figure.
We help you decide better and faster. What that is worth depends on the decisions you make.
Next step
Start with an assessment.
We review the measures you use today, where each one comes from, and which decisions they need to support.
Start with an assessment →